Rossirock is unique. And that’s not something that can be said about just anyone in today’s over-saturated rap game. His 2016 album Agassi (a reference to Rossi‘s tennis background) is a spare, mid-tempo, shady introduction to his life in Suav City. His standout vocals and odd delivery dance across the wide open, eerie production in a special way. It wasn’t perfect, but it was fresh; and more than enough to get him some well deserved attention, culminating in his signing to Private Club Records earlier this year and the release of a new project, Pony.
Pony is where Rossirock hit his stride, and perfectly captures why he deserves to be where he is. It’s hard, concise, and Rossi absolutely demolishes every ninetyfiveuntil beat. This is Rossirock‘s signature sound, and it bangs. The six-track tape culminates in an bass heavy, R&B style slap “Tell Me,” featuring fellow Private Club artist 24hrs. This track really stands out, as it captures Rossi‘s versatility and raw potential. After the release of his latest track “Boogie,” we decided to chop it up with the rising artist.
Check out our Q&A with Rossirock to dicuss his signing, musical style, and coming up in the music world:
Apex Hip Hop: In other interviews you’ve said you found a love for music and rap being in the studio with your cousin. Was there a turning point in your life that caused you to put everything else behind and pursue rap full time?
Rossirock: The thing is I’ve always had a job even until now so I’ve never had a chance to pursue music full time. I have a son so that extra money helps. I’ve come this far going 75% but I’ve always imagined what I can do if I really had the chance to put 100% of my time into music, that would be lit!
Apex Hip Hop: How did the deal with Private Club go down? Do you feel you’ve “made it” now that you’re signed?
Rossirock: Just staying consistent over time, you never know who’s watching. Filthy McDave (24hrs brother/photographer) definitely had a lot to do with it for sure. I don’t feel like I’ve made it yet but after signing to PC I do feel like I’m headed in the right direction.
Apex Hip Hop: What would you say to aspiring rappers who are attempting to come up?
Rossirock: Consistency is key and never give a f*** what people think. Make what you like and watch people catch on.
Apex Hip Hop: In your most recent endeavors (Agassi & Pony), you hop on these airy, spacious and very unique instrumentals. Was there an artist or musical influence that helped lead to your current style?
Rossirock: After making music for so long, I just figured out what works for me and what beats will compliment my voice. I would say Common is one artist that I felt was similar. He has a deep voice so the simplicity in his beat selection helped out. The Light was the best example , I love that song btw. Lately I have been playing with different cadences so you might hear me switch it up, can’t stay the same forever.
Apex Hip Hop: What does a day in the studio look like for you? Any studio necessities?
Rossirock: No necessities, I don’t have to be smoking or sippin, once I’m in there it’s go time. I actually rather be sober when I’m recording. Maybe a shot of cazadores
Apex Hip Hop: In the past you’ve referenced growing up playing tennis and wanting to be an NFL star, and a lot of hip hop artists come from athletic dreams and backgrounds. What was the transition from sports to music like? Are there any similarities between pursuing music and sports?
Rossirock: They have their similarities and differences. Just went from training to recording. Still have to be focused. In sports you have opponents, in music the only person who can stop you is yourself.
Apex Hip Hop: San Diego isn’t really known for its hip hop scene, but you rep it heavy. How has your music influenced the city?
Rossirock: We built from nothing, no handouts, no major outlets, our radio stations never would break new artist. A few years ago there was no scene and now we have artist emerging from all parts of San Diego.
Apex Hip Hop: In past interviews, I’ve seen you sort of pigeonholed into the token “latino rapper,” and it gets capitalized on alot. Do you feel like your race or culture has affected how people view and consume your music? Do you think its widened or narrowed your audience?
Rossirock: When they hear “Latino Rapper” it does narrow my audience but when they hear me it breaks the stereotype. I mean it is what it is I am Latino and I will always rep my people because you don’t see that too often. I will expand and break the [stereotype]. Not only do I relate to Latinos , I rep the people, no matter if you’re White, Black, Asian, Islander etc.. In due time they will see.