Something big is happening in New Jersey. Southside Jersey to be exact. It started with Camden NJ’s intensely talented emcee Mir Fontane. His debut album Camden was a masterful balance of absolute bangers, R&B hooks, and lyrical storytelling that truly showcased his hip hop prowess. It was also chock full of references to his previous EP Who’s Watching The Kids, a criminally under-listened introduction to Fontane and his style. Now, Mir is back with frequent collaborators and fellow NJ natives Ish Williams, Kenif Muse, Kev Rodgers, and Shaqeyah to form NJ collective $OUTH$IDE WORLDWIDE, and they’re demanding attention.
Their debut tape W.A.W.A (We All Won Already) is a great debut for the promising group of rappers, singers, and producers. It opens with some fire party slaps, has a short but groovy singing interlude, then closes out even harder than it started. Everyone moves around on this album, producers get verses, Shaqeyah gets a pretty solo on ‘Wednesday’, and Mir generally takes a backseat aside from hooks or a verse or two. Though all in all, it comes together super well. $OUTH$IDE doesn’t mess around. Listen to W.A.W.A below.